Meet Tammi Hoffer Ryley

THR

A Dynamic Marketing Professional with a Proven Ability to Create Breakthrough  Customer Engagement Strategies.

Tammi's area of expertise is helping organizations understand their customers and leveraging that knowledge to engage customers, retain customers, and strengthen the relationships that are critical to achieving business goals.

She is an expert in translating customer data, analysis, and research into Marketing Insight and Strategy. She has deep experience developing innovative approaches to packaging customer knowledge and Big Ideas.

Tammi is a seasoned Marketing Strategist with significant experience reporting to executive-level leadership.  Whether leading a high-profile CRM or Customer Engagement initiative, or collaborating side-by-side with marketing teams, she always exceeds expectations.

Her track record is one of strong results across multiple industries, channels, and marketing disciplines, with a focus on CRM and Customer Engagement.  Tammi received her Master’s Degree in Marketing from Northwestern University with a specialty in Integrated Marketing Communications.

See what Tammi’s colleagues have to say about her:

“Tammi was a fantastic part of our team. Her energy, creativeness, attention to detail and positive attitude were priceless assets for us, and made our office a happier place whenever she was around. I hope to be able to work with her again, and would give her the highest recommendation to anyone considering her help.”  - April 1, 2009

Jeffrey Emenecker, President - Analytics, Aspen Marketing Services managed Tammi at Aspen Marketing Services

“Tammi added value to our team on day one. She asked the kind of questions that allowed her to gain a full understanding of what our team was trying to accomplish with our work. She was great at analyzing opportunities and problems from a broad perspective in order for us to make decisions today that would generate our desired results tomorrow. Tammi successfully understood the links among the many areas of our organization and was able to put them together to form a coherent picture. She can be best described as curious, flexible, committed, and strategic. The work of our team was taken to another level due to Tammi's contributions. I look forward to the opportunity when I can work with her again in the future.” - March 12, 2009

Robin Frady, Director, CRM Analytics, American Cancer Society managed Tammi at American Cancer Society

“I hired Tammi in late 2007 to assist the American Cancer Society's national CRM department on a strategic engagement transforming constituent information into a set of actionable findings for the organization in an effort to achieve mission and revenue growth from a consituent-centric perspective. Quickly I realized how having Tammi's thought leadership involved in not only that specific project for many others was a tremendous asset. She has a unique package of expert skills which can benefit any project - any company interested in being effective marketers and achieve long-range retention of its customer base. Truly one of the best hires I've made in my career..... Angie Moore National Managing Director, CRM American Cancer Society” - March 8, 2009

Top qualities: Great Results, Expert, High Integrity

Angie Moore hired Tammi as a Nonprofit Strategic work in 2007, and hired Tammi more than once

“Tammi is a wonderful asset to any team and brings not only a strong sense of vision to a project, she also does an excellent job of building relationships and bonds with the people around her. Her approach is very collaborative but she also knows when to provide leadership and be directive. In her time with our team, she was asked to take ownership of several very diverse projects - each demanding a full understanding of the players, the systems and the culture. Tammi was able to navigate the issues associated with each project and produced results which exceeded expectations each time. She is efficient, thoughtful and very effective in her work. Tammi is a pleasure to work with - any company fortunate enough to hire her will benefit greatly.”   - February 6, 2009

Hilary Noon, Dir Customer Integration, American Cancer Society worked directly with Tammi at American Cancer Society

“After working with Tammi on several projects, I immediately discovered that she has a wide-range of marketing knowledge and the uncommon ability to analyze and understand the strategic, technical and tactical aspects of the business. She is also very creative! It is rare to find this mix of talent. During her time at the American Cancer Society she was instrumental in our efforts to educate and reposition the National Home Office for greater success in email marketing by using all the tools at our disposal. Tammi proved herself as a team player and leader serving as the primary contact for various outside vendors as well as internal stakeholders. Tammi takes great care in completing her work and was respected and admired by all who came in contact with her. She would be a fantastic addition to any team!”   -  February 5, 2009

Chinnette Bass, CRM Manager, American Cancer Society worked directly with Tammi at American Cancer Society

“I have personally known Ms. Tammi Ryley from 2008 – 2009 as her colleague at the American Cancer Society, Inc. During the time that Tammi and I worked together, I found her to be very organized, efficient, and informative with the latest marketing strategies used in today’s industry. My team could always count on Tammi to pitch in where needed, often with great impact on our team’s goals and objectives. Ms. Ryley organized, facilitated, and implemented the marketing of our organizational business intelligence data through her tenure with our department. I am confident that she will make amazing strides in her career and will prove to be an asset in her future positions as well, and I highly recommend her. Sincerely, Karla James CRM Marketing Analyst American Cancer Society, Inc. ”     February 5, 2009

Karla James, CRM Marketing Analyst, American Cancer Society worked directly with Tammi at American Cancer Society

“Tammi has an amazing ability to jump into projects and immediately add value. Her ability to synthesize complex information, strategically make recommendations and develop a high-calibre end-product makes her an invaluable team member. She's literally a one person strategic marketing agency. In addition to her sharp business acumen, working with her is a great pleasure -- due to her professionalism, commitment to her work and her ability to gain credibility and respect at all levels of the organization.”  -  February 3, 2009

Leigh-Anne C. Spokane, Director, CRM Strategy, American Cancer Society worked directly with Tammi at American Cancer Society

Tammi can be reached at thryley@bellsouth.net or 404.386.0111. To learn more about her Professional Background, please click on 'My Resume' under her photo.