Introducing... Steven Winokur

When should you speak with Steven?

Are you struggling to attract enough qualified prospects?

Do you find yourself competing more and more strictly on price?

And most importantly, are you unable to articulate a compelling value proposition?

Does this sound familiar? Don’t worry, they are all common problems plaguing  businesses today. If you find yourself looking for a solution to those problems, Steven is the person to speak with.

Steven focuses his energy on driving top-line growth through developing and implementing strategies to create long-term, sustainable competitive advantages. With broad knowledge and experience in brand messaging, positioning, and differentiation, Steven specializes in helping companies increase revenue.


What has Steven done?

· Steven has worked with hundreds of companies to help them clarify their position, differentiation and message in the marketplace. As a result of applying The Growth Gap™, these companies have experienced dramatic growth in their sales and profitability.

· Rebranded document management company LASON, resulting in record profits and an equity valuation turnaround from -$17 million to +$35 million to $136 million in less than 4 years; recognized as a “Top 20 Outsourcing Provider” by the International Association of Outsourcing Professionals (IAOP).

· Repositioned HR outsourcer, through repackaging of disparate service offerings and reengineering of their sales process; within 12 months this delivered a 96% increase in annualized pipeline revenue, an 18% increase in qualified prospects, and a 28% increase in conversion rate.

· Developed brand training for Macy’s, contributing to the Macy’s division moving into first place for corporate divisions with a 211% goal achievement for new accounts.

· Other clients include GE Power Systems, Witness Systems, Pfizer, Merck, CipherTrust, CompUSA and Georgia-Pacific.

In addition to being the President of Turning Point Strategies, Steven is a founding member of GrowthANSWERS – a go-to-resource for owners and stakeholders of emerging companies seeking on going counsel, business development services and systems to transform their business into a sustainable growth enterprise.

Steven is a member of Mensa and Vistage, the world’s largest CEO organization.

Steven is an accomplished speaker and presenter, having delivered seminars and presentations to organizations such as TAG (Technology Association of Georgia), IMC (Institute of Management Consultants), the CEO Peer Group and the Georgia Inventors Association.

Steven has appeared in the Wall Street Journal and more recently in the CEO Corner of the October issue of Strategy magazine and on High Velocity Radio.

Steven is also the developer of the proprietary analysis tool The Growth Gap – designed to drive top-line growth by focusing on attracting more qualified prospects, converting more to customers, retaining them for longer periods, and selling them more products at premium prices. You can download a copy of a self-assessment tool here.

What can Steven do for you?

Turning Point Strategies was created for one overriding reason - to help small to mid-size business make more money. Through the use of tools such as The Growth Gap, The Universal Law of Focus and Chaos to Clarity, Steven helps companies clarify their messaging and positioning, allowing them to clearly and concisely articulate what makes them different in the marketplace.

Having a clear concept of your optimum target market and a compelling message to that market allows you to:

• Attract more qualified prospects
• Convert more of them to customers
• Retain more of those customers for a longer time
• Receiving a price premium

Anything else?

Steven lives in Alpharetta, GA with his wife and 2 sons. He enjoys playing tennis and coaching his son’s sports teams. As an alumnus of the University of Miami, Steven anxiously awaits the Hurricanes return to college football dominance.

Want to find out more?

You can find out more about Steven at

Turning Point Strategies

LinkedIn

View the Turning Point Strategies overview video at GrowthANSWERS

or you can contact him at

inquiry@tpstrategies.com or 678-727-4040.