Stan Schnitzer | Sandy Springs, GA
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'I Make My Clients Famous'
Stan Schnitzer makes his clients famous by getting them strategically placed publicity in their target markets.
Who Are Stan's Clients?
Stan's clients are primarily B2B companies - manufacturers, distributors or professional services providers.Working either as the agency of record or as a strategic partner, Stan represents:
Stan writes and distributes news releases and writes and places feature articles, including case histories and by-lined expertise articles. He works primarily with trade journal editors, following up on news releases and discussing story ideas. He also arranges editorial visits to his clients' exhibits at trade shows.
What Else Does Stan Do?
Stan also writes content for websites and copy for brochures and advertising. He also works with his clients to develop marketing communications plans that match their business plans.
What Does Stan Like Best About His Work?
That's easy. Stan likes working with his clients to tell their stories and get them placed in media outlets that best meet their strategic marketing needs. He makes a lot of new friends along the way.
What's Stan's Work Experience?
Stan started out as a high school sports editor in Orange, NJ, which enabled him to string for daily newspapers in Newark and New York. After graduating from Ohio University, he spent 2-1/2 years as a reporter for the Bay City Times and Saginaw News in Michigan before joining the Detroit Edison Co., where he helped establish a weekly employee newspaper. He worked at J. Walter Thompson and Burson Marsteller in New York before turning to magazine editing - Electric Perspectives, World Construction and Mining Equipment International. He has been on his own in the PR biz since 1983.
Stan's Affiliations
Stan loves to travel and take pictures whenever he can, and his goal is to learn how to use Photoshop to make his pictures much, much better.
A Couple of Cool Stories
Stan was assistant editor of Detroit Edison today when the 1973 gas crisis hit. He wrote a column about his thwarted efforts to use public transportation and advertised for carpool partners. One fellow employee took him up on his offer. They were reunited through the Asheville Jewish Business Forum 34 years later.
In the summer of 1978, Stan set off to work his way around the world as a freelance writer for industrial trade journals. He never made it all the way around, but he did spend 2-1/2 weeks in Iran, including a visit to a copper mine for an article.
Who Are Stan's Clients?
Stan's clients are primarily B2B companies - manufacturers, distributors or professional services providers.Working either as the agency of record or as a strategic partner, Stan represents:
- Unilux, Saddle Brook, NJ - a designer and manufacturer of stroboscopic surface inspection lights for the worldwide steel, printing, converting and paper making industries as well as specialty lights for amusement park thrill ride photography, golf swing analysis, vacuum chambers for metalizing, water-based exhibits and high-speed cinematography and videography.
- IMLCORP, Marietta, GA - a designer and manufacturer of high-powered loudspeakers and public address systems used by public safety, homeland security and military organizations worldwide for emergency response, crowd control, rescue operations and tactical operations.
- BluePrints For Business, Asheville, NC - a full-service business consulting firm that works with closely held companies in the Southeast in the $3 million to $25 million range to develop and implement strategic growth plans.
- Atlanta ROI*, Roswell, GA - a newly launched magazine published by The Renaissance Communications Group in cooperation with the American Israel Chamber of Commerce-Southeast Chapter to attract Israeli investment in commercial real estate properties and development in Atlanta and the Southeast.
- LabWize, Alpharetta, GA - a non-profit educational society. dedicated to the development, growth and strengthening of competitiveness for owners, architects, engineers, and manufacturers through designing and maintaining state-of-the art laboratory and clean room facilities.
- Stage2 Business Accelerator, Alpharetta, GA - a new, privately funded business accelerator that helps emerging companies bring existing products and services to market.
- DiagnoSYS Systems, Kissimmee, FL - manufacturers of a comprehensive range of electronic diagnostic test solutions and dedicated services for mission-critical industries such as military, aerospace/avionics, mass transit, banking and general commercial environments.
- Dynatech Technology, Horsham, PA - the exclusive North American distributor for the sales and service of Samsung Techwin SMT equipment.
Stan writes and distributes news releases and writes and places feature articles, including case histories and by-lined expertise articles. He works primarily with trade journal editors, following up on news releases and discussing story ideas. He also arranges editorial visits to his clients' exhibits at trade shows.
What Else Does Stan Do?
Stan also writes content for websites and copy for brochures and advertising. He also works with his clients to develop marketing communications plans that match their business plans.
What Does Stan Like Best About His Work?
That's easy. Stan likes working with his clients to tell their stories and get them placed in media outlets that best meet their strategic marketing needs. He makes a lot of new friends along the way.
What's Stan's Work Experience?
Stan started out as a high school sports editor in Orange, NJ, which enabled him to string for daily newspapers in Newark and New York. After graduating from Ohio University, he spent 2-1/2 years as a reporter for the Bay City Times and Saginaw News in Michigan before joining the Detroit Edison Co., where he helped establish a weekly employee newspaper. He worked at J. Walter Thompson and Burson Marsteller in New York before turning to magazine editing - Electric Perspectives, World Construction and Mining Equipment International. He has been on his own in the PR biz since 1983.
Stan's Affiliations
- BNI - Embassy Row Chapter
- International Business Academy Limited
- Linked-In
- Freelance Forum
- Asheville Jewish Business Forum
Stan loves to travel and take pictures whenever he can, and his goal is to learn how to use Photoshop to make his pictures much, much better.
A Couple of Cool Stories
Stan was assistant editor of Detroit Edison today when the 1973 gas crisis hit. He wrote a column about his thwarted efforts to use public transportation and advertised for carpool partners. One fellow employee took him up on his offer. They were reunited through the Asheville Jewish Business Forum 34 years later.
In the summer of 1978, Stan set off to work his way around the world as a freelance writer for industrial trade journals. He never made it all the way around, but he did spend 2-1/2 weeks in Iran, including a visit to a copper mine for an article.