Sara Callahan

I am originally from the U.K. and got my professional start in London about 25 years ago. I began with a publishing company and truly realized the power of public communication from one of my earliest assignments. Back then, most companies relied on advertising more than public relations for promotions. But I learned early on that PR has more persuasion power than advertising or other paid message placements.

In promoting books for L. Ron Hubbard, Battlefield Earth and, later, Mission Earth, we used no advertising (we had no budget!) and focused exclusively on events and media placements. The campaign was a huge success with as many as 75 articles and ten radio/TV interviews per week. The campaign achieved its objectives and the books became national bestsellers-- with no advertising!

I now focus extensively on public relations and social media for retail automotive and technology service providers. This concentration allows Carter West PR to offer clients unsurpassed industry knowledge and relationships with key media and industry thought leaders. We have cultivated a network of the nation's most sought after automotive and technology independent contractors to provide expertise and creativity as needed, without the overhead associated with larger agencies. And our size means that our clients receive personal care and attention that larger agencies, that cater to huge clients, simply can't provide.

Connect with me at:

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Linked In http://www.linkedin.com/in/saracallahan

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Twitter @carterwestpr