Reno R Rolle | Ventura, CA
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Reno R. Rolle'
Rolle previously held the position of CEO for Shop America USA. Based in Bradford England and operating in U.S., Shop America specialized in long- and short-form direct response television (infomercial) marketing. During this time Mr. Rollé co-created the hit book and marketing campaign for "Natural Cures 'They' Don't Want You to Know About." This book held the #1 spot on the NY Times Best Sellers List for 18 weeks in 2005 and 2006, has sold in excess of 7 million copies and is widely considered the best-selling self-published book of all time.
Prior to his experience at Shop America, Mr. Rollé was a founding principle of the National Lampoon Acquisition Group, LLC an investment group that orchestrated the recent acquisition of J2 Communications, Inc. (NASDAQ:JTWO) a small cap public company that owned the most recognized brand in comedic entertainment, National Lampoon. Mr. Rollé founded National Lampoon Home Entertainment in 2002 to produce and distribute National Lampoon branded DVDs.
Between 1997 and 2001 Rollé was the co-founder, Chairman and CEO of Synergy Worldwide, Inc., a product engineering, design and marketing company. In 1999 Synergy produced "Mastering The Flow," a blackjack card counting program that became the longest running, most successful gaming infomercial ever. In September 2000, Synergy was honored with the distinguished "R&D 100 Award" for Mr. Rollé's invention, The “Spin Fryer”. This award, referred to as the "Oscars of Inventions," recognizes the most technologically significant inventions in history. Past winners include: anti-lock brakes, the fax machine, the ATM, and polarized film. The Spin Fryer was subsequently licensed to Salton, Inc. (NYSE:SFP) for marketing and distribution under the George Forman line of kitchen products.
From 1994 to 1997 Mr. Rollé was a co-founder of HSN Direct, a direct response television joint venture with Home Shopping Network, Inc. (NASDAQ: IACI) Mr. Rollé's primary responsibility was to negotiate and manage the majority of HSND's contracts, including marketing and distribution, production, talent and joint venture agreements. In addition, Rollé oversaw all aspects of new business development including: media, production, regulatory compliance and operations.
Highlighting Mr. Rollé's tenure with HSND was his role in the development and launch of the Ab Isolator and EZ Crunch abdominal exercise products. These infomercials both generated in excess of $150 million dollars in worldwide sales and spawned an entire consumer product segment targeting abdominal exercise. Estimated sales of this category easily exceed $1 billion dollars worldwide.
Email Mr. Rollé: Reno@redrockpics.com
Prior to his experience at Shop America, Mr. Rollé was a founding principle of the National Lampoon Acquisition Group, LLC an investment group that orchestrated the recent acquisition of J2 Communications, Inc. (NASDAQ:JTWO) a small cap public company that owned the most recognized brand in comedic entertainment, National Lampoon. Mr. Rollé founded National Lampoon Home Entertainment in 2002 to produce and distribute National Lampoon branded DVDs.
Between 1997 and 2001 Rollé was the co-founder, Chairman and CEO of Synergy Worldwide, Inc., a product engineering, design and marketing company. In 1999 Synergy produced "Mastering The Flow," a blackjack card counting program that became the longest running, most successful gaming infomercial ever. In September 2000, Synergy was honored with the distinguished "R&D 100 Award" for Mr. Rollé's invention, The “Spin Fryer”. This award, referred to as the "Oscars of Inventions," recognizes the most technologically significant inventions in history. Past winners include: anti-lock brakes, the fax machine, the ATM, and polarized film. The Spin Fryer was subsequently licensed to Salton, Inc. (NYSE:SFP) for marketing and distribution under the George Forman line of kitchen products.
From 1994 to 1997 Mr. Rollé was a co-founder of HSN Direct, a direct response television joint venture with Home Shopping Network, Inc. (NASDAQ: IACI) Mr. Rollé's primary responsibility was to negotiate and manage the majority of HSND's contracts, including marketing and distribution, production, talent and joint venture agreements. In addition, Rollé oversaw all aspects of new business development including: media, production, regulatory compliance and operations.
Highlighting Mr. Rollé's tenure with HSND was his role in the development and launch of the Ab Isolator and EZ Crunch abdominal exercise products. These infomercials both generated in excess of $150 million dollars in worldwide sales and spawned an entire consumer product segment targeting abdominal exercise. Estimated sales of this category easily exceed $1 billion dollars worldwide.
Email Mr. Rollé: Reno@redrockpics.com