Mike McCracken, Chairman and CEO, McCracken Alliance, LLC

"Offering Leading Business Solutions Through Business-to-Business Alliances and Networks"  

Mike McCracken might be characterized as a “serial entrepreneur” having founded many companies throughout his career including an internet services provider which sold in the late 90’s for several million dollars, and Tatum LLC, which became the first National Professional CFO Firm with annual sales of $200 million, and in 2010, merged with a $2.0 billion NYSE registrant.  In 2010, Mr. McCracken launched McCracken Alliance, LLC focused on utilizing business to business networks to support companies undergoing change. One such alliance operation is One2World LLC which utilizes unique brand management techniques that integrate social media with a company’s performance management system.

At Tatum, Mr. McCracken served as the firm’s first President and member of the three-man Executive Committee, and is credited with building the national footprint of the CFO operations to more than 400 professionals in 30 cities nationwide. He served for many years as the leader of the Financial Leadership practice and on the Management Committee and Board of Directors.

In his earlier career, Mr. McCracken was a partner with Ernst & Young LLP in New York, where he reported to the Chairman and CEO, responsible for the oversight of the firm's initiative to develop an intelligence network among its top 200 multinational clients, which generate $500 million in annual revenues for the firm.  His 20-year career with E&Y included Regional Director of Marketing and Strategy for the SE Region comprised of twenty-two offices in seven states. During his tenure, the firm's operations doubled, reorganized to introduce a specialized industry focus, and merged with Arthur Young creating the largest professional services firm merger at that time. He also served as coordinating partner on the team of professionals that designed the spin-off of Eastman Chemical Company, a $4.0 billion Fortune 500 manufacturer, from Eastman Kodak.

Mr. McCracken served in Regional, National and International positions at E&Y including serving as senior international business development advisor to E&Y’s member firm in Japan, serving in the Firm’s National Office advising on major business opportunities in the US, opening a practice office in Brevard County, Florida, coordinating services to Harris Corporation, a $2.5 billion Fortune 500 manufacturer, and serving as Manager of Emerging Business for the Central Florida market for two years, where he advised emerging businesses on accounting, tax, financing and other business issues. His clients included manufacturers, high-technology companies, distributors, construction, real estate and health care.

He has been a CPA in four states and has held a Certificate in Management Accounting (CMA). He is a past District President of the Florida Jaycees, Treasurer and Executive Committee Member of the Atlanta World Trade Club, Central Florida Association of Builders and Contractors. He currently serves on the Board of Creative Growth Group, a highly acclaimed professional services sales and marketing consultancy and founder of the Rain Maker Councils™ and the Client Services Advisory Awards™; Uber Trade; Founding member of the Professional Services CMO Forum; Chairman of the Board Georgia State University’s CFO Council, Chairman of the Board of Advisors for GSU's Executive MS Finance Program; and the advisory boards of several emerging growth companies. He is a requested speaker at Universities and community groups on topics of entrepreneurship, professional services marketing and financial services.