Julie McCracken

Julie L McCracken, Founder and Chairman of One2World Connections LLC. 

Our vision is to provide businesses and professionals with career branding tools and services that give them a leading edge in today’s competitive market.  Understanding that a company is only as good as the professionals that are part of it, One2World is focused on  enhancing a business’  brand by enhancing the brand of its  key people and turning their contacts into connections.  We believe it is not only what and who you know, but - most important – it is “who knows you and what you bring to the table”.  Your message about you as a company and as an individual representative of that company is crucial to your success.    What is your strategy to make sure your messaging is consistent and the “right” message from all your professionals?   

Julie’s experience as both a corporate officer in the Fortune 500/1000 arena, and as an entrepreneur,  give her a diverse background in leadership and consulting with both  individuals and organizations to aid them in setting themselves apart from the crowd.  Whether you are in transition, looking to move forward in your career or simply interested in maximizing your potential, Julie believes it takes focus, development and the strategic use of various tools to create an effective brand. Her perspective from a client services standpoint come from many years of cultivating and managing client and affiliate partner relationships and working with others to enhance their deliverables. 

Julie’s career has included being a partner with RightPath Resources Inc., a Talent and Leadership Development Firm, where she remains a partner and key consultant to development activities.  . She joined the RightPath team in 2007 after twenty plus years in Sales and Leadership in the Fortune 500 arena.  Julie’s background in financial and investment banking brings diverse experience in market expansion and client relations.

Julie routinely partners with Fortune 500 and other fast growing companies and not-for-profits throughout the United States and globally to bring leadership and talent development to their most valuable asset – their people.  Julie’s experience and expertise in the creation and development of strong relationships is used to blend behavior with business strategies for all markets including the wealth market which is her sweet spot. 

Julie’s work with financial leaders across the country has strengthened her ability to work with consultants and financial advisors in their efforts to deepen relationships by helping them determine investment behavior unique to each client so they can integrate those into their investment strategies. Julie’s focus on development of human capital and strong belief that understanding and knowing one’s client and trigger points is the differentiator to a successful long-term client/advisor relationship.

Julie is a native of Charlotte, NC, and an avid Tarheel both by birth and choice. She holds a Bachelor of Science Degree from the University of North Carolina, Chapel Hill, and is a member of the International Coaches Federation, Georgia Coaches Association, Human Capital Institute, American Society of Training and Development, Society of Human Resource Managers, and participated in the first Atlanta Nonprofit Leadership Coaching Learning Circle. 

Mother to seven beautiful and talented children and wife to A. Michael McCracken, Co-Founder and National Managing Partner of Tatum LLC, Julie’s interests revolve around her passion to develop those that want to get to the next level. This is seen not only in her professional career, but also among family and friends. Whether it involves individuals, teams or corporations, Julie has a special interest in young leaders, creating awareness in emotional intelligence and helping prepare those that want to excel in their leadership, developing the soft skills that left unattended could get in the way of aspiring careers.