The mortgage industry is going through a tremendous change following the sub-prime fall-out. The worse part about it as the transgressions of the few are now being repaid by the majority.

It wasn't that long ago (end of 2007) that if a borrower had 680+ credit, we could pretty much assume that borrower got the best rates on a mortgage. Since then lenders have tightened their guidelines and Fannie Mae and Freddie Mac have put credit score adjustments into their rate calculations. Prior to JAN 2008 that was not necessarily the case (contrary to popular belief)! Now lenders are scrutinizing EVERY aspect of EVERY loan regardless of the loan "quality".

This is and has been very difficult for borrowers and even Real Estate professionals to understand. Have you not been watching the news? Lenders are going out of business in droves... Millions and billions of dollars are being lost and written off by major lenders that can't stay in business. Just recently Countrywide Financial, the nation's leading mortgage lender, reported a staggering $1.2 billion third-quarter loss in 2007. Do you really think they aren't going to be putting every loan into quality control measures?

The public needs to understand that lenders aren't just handing out money to anybody these days. They have reverted to quality underwriting and only approving folks that can actually provide proof of their income and assets. Gone are the days of stating income and assets. And if you are applying for a loan, be prepared to document an endless number of account statements to prove credit worthiness...

Hello Executives,

Can you believe it? I am at the top of Google and Yahoo! Check it out and go to Google and type my name in the search bar. Then watch me appear on page 1 and it works on Yahoo, too!

This is a cool tool and so very useful and important in the world of personal branding, and online positioning. For those of you who like what you see, and want your own web view like mine just click the sign up link at the top middle of the screen and do what I did.

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See you at the top of the search engines!
James Willard and Google Me!