David Wolff

PROFESSIONAL PROFILE

David Wolff
Vice President, Strategy and Creative Development

“I see marketing,communications, and information technologies not merely as tools for selling and persuasion to affect sales, but as a context for solving complex business problems that hinder growth, business performance, and marketing ROI enterprise-wide.” — David Wolff

Current Position

As senior management reporting to the president, David Wolff heads the Business and Brand Consulting division of Carroll-White, a 25 year old, full service marketing agency. He leads the integrated efforts of multi-disciplined, cross-functional teams in Consulting, Technology & Web Development, Creative Development & Design, Account Services and New Business Development.

Capabilities and Mindset

From the privileged position of observing a multitude of businesses from the inside out, David Wolff brings a unique mix of creative talent, business and communications skills, and technology know-how developed across 27 years in both business and creative leadership positions. He is a business and brand strategist; online and offline marketing, advertising and public relations strategist; creative director; management consultant; technology applications planner; interactive content developer; qualitative researcher; and a writer. All are disciplines he performs daily in a holistic and integrated manner.

David Wolff is a passionate, strategy-minded, problem solver and visionary; an independent thinker whose operant style is to gently question everything…relentlessly. His philosophy is: “Know why, assume nothing, and separate facts from wishful thinking”. He is proficient at executing large scale projects, concept to completion. He believes strongly that branding efforts should be directed inward as well as outward. He is well-versed in the process of assessing market opportunity and market feasibility. He plans, directs, motivates, mentors and participates hands-on in the development of communications for any and every purpose and medium. He collaborates to create the ideas, words, images, technology and tactics that drive a brand strategy. He cultivates strategies, develops and redevelops brands, creates TV and radio spots, websites, print ads, direct marketing,print collateral, videos, multi-media, power point, speeches, press releases, custom communications tools, and experiential events. He is formally trained as a qualitative consumer research director and analyst and has developed his own highly effective, hybrid, qualitative/quantitative methodologies and techniques.

Leadership

David Wolff believes deeply in true teamwork; where team interest comes before self interest. He leads through consensus-building and the encouragement of innovation. He is the rare creative-type that can communicate effectively to a range of professional mindsets and personality types from engineers, to attorneys, to entrepreneurs, to scientists, to artists, to CFO’s, to CEO’s.

With clients and his employer, David takes a tough-love leadership role, helping to set priorities, maintain focus and resist the urge to change the strategy. He is a relaxed public speaker and he writes and presents persuasive proposals and reports tailored to C-level execs, shareholders, middle management or rank and file.

New Technologies

David is well-versed in web technologies, online marketing trends, and new media planning. He is quite familiar with the latest strategies, tactics and daily activities involved with Search Engine Optimization and Pay-per-Click programs, as well as leveraging the assets of Web 2.0 phenomena such as forums, blogs, v-blogs, online communities, social networking sites, business networking communities, affiliate sales channels, and hosted services. He understands the landscape of user generated / managed content in the context of wiki’s, social bookmarking, social indexing, etc., which aid collaboration, creativity and sharing amongst users. His work for ExpertDesk Service Management Software in Amsterdam has familiarized him the world of CRM, the automation of business processes, ITIL (Information Technology Infrastructure Library), and the integration of brand into best practices and operations that intersect with the customer. His trends and psychographic research work for Livid Media, LLC placed him on the cutting edge of the on-demand media space, online interactive/2 way programming and commerce, contextual advertising and MRI data use.

Broad Industry Knowledge

David Wolff has proven he knows how to help businesses find their voice, and find their way toward growth. He has launched products, owned his own businesses, served companies of virtually every size and category, and has freelanced as a strategist, creative director, researcher and writer for numerous advertising agencies and companies throughout the southeast. He has helped businesses marketing B2C and B2B in categories such as technology,fashion, medical, financial, real estate, retail / furniture appliances and electronics, legal, packaged goods, franchising, pharmaceuticals, fast casual restaurant,industrial, manufacturing, utilities, on-demand entertainment, business publishing,non-profit, tier 2 & 3 automotive, and more.

Client History

David Wolff has served strategic planning and/or creative roles for companies and accounts such as: