Bruce Swartz's Bulletins

Leveraging the Art of Triangulation - Organic SEO

2009-01-03 12:09:42

Search Engine Optimization and Business Development is becoming more and more dependant on one’s ability to connect. Connect with customers, connect between businesses, connect between entrepreneurs… connectivity is endless. Ideas, products, information, introductions, all have been done through developed networks. And believe it or not, networking is not new… it has been around since the dawning of time. Traders between villages, townships, countries, even between continents used the art of networking. This was known as trading but nonetheless it was the art of Networking. Because of the “Information Age”, networking became more efficient, effective and faster. Most importantly, networking has become popular as a result of the “Information Age” through “Social Networking Websites”.

So how do business Owners leverage Organic SEO and save thousands annually in getting their Website better positioned on the Web … by understanding the Art of Triangulation and leveraging social networks. Simply stated, Google redefined the way in which links are forced to be more relevant through what I call “The Art of Triangulation” which is the ability to establish and legitimize relevancy between resources, Websites, and industries having commonality and ties. Just like the connectivity found in lines of a triangle and the natural strength found in pyramids, business owners can manage and build strong associations among three or more connected points that strengthen their Website’s legitimacy and relevancy, helping their Website percolate to that #1, Page 1 position on the Web, driving more traffic to their business.

Detailed in an easy to understand depiction of the Organic Search Engine Optimization concept, my latest GrowOnlineNow.com blog helps the average Website owner to understand the interpretation and utilization of what most casual Website owners only sees as an extremely confusing subject. Organic SEO through the Art of Triangulation has parallels which implemented can greatly help any Website owner leverage tools of the new Relationship Age and Social Networking sites, driving even more traffic to their Websites. Click here to view the entire Blog on Leveraging the Art of Triangulation.

Who's Right for a Networking Business

2009-01-03 12:11:40

A Network Marketing Business is perfect for Everyone
However not Everyone is Perfect for a Network Marketing Business

I believe Network Marketing is an amazing profession, and truly is the last bastion left in the free enterprise system where someone without education, famous bloodlines, or a large investment can become wealthy if not to simply become debt free along with the time freedom to spend with their loved ones. The benefits are extraordinary with unlimited earning potential, tax breaks, travel opportunities, and the chance for helping others while building one’s own success, but it's still not for everyone. Why? Because it takes a certain personality type to be successful. So, while I would certainly urge anyone desiring a better lifestyle to consider Network Marketing as a career choice, I would certainly urge them to honestly evaluate who they are before committing to doing that.

Needing Security
Most people equate security with a nine-to-five job. They see the rat race as a necessary evil in life. Network Marketing professionals suffer from no such delusions. They see a job as an insidious trap – one that gives just enough income to be afraid to forego it – yet not enough to achieve any financial freedom. They look at people clawing their way up the corporate structure with the detached wonder one would expect to see on the face of a ten-year-old child watching activity in an ant farm. They know that we need ants in this world, but certainly don't want to be one.

Maintaining False Appearances
Most people strive to maintain the appearance of having a good job, even if it's one they despise because that is what society expects of them, especially their family and friends. They look for that "real" job having a certain status or title, and often settle for that their entire life. Why? Because they don't know any better. Network Marketing professional’s dream of a career of limitless potential, personal development and growth, and then work until that dream becomes a reality. They look at the rat race and wonder why people would forego “human dignity” in pursuit of the steady paycheck.

Entrepreneurial Mindset
Make no mistake; if an individual needs someone checking over their shoulder, can't seem to motivate themselves or be a self-starter, or needs the “security” of a Friday paycheck, then Network Marketing is not for them. Individuals need to either have an entrepreneurial mindset or is willing to develop one if they expect to last in any business let alone a Network Marketing business. Not everyone has, or is capable of developing, this mindset. Imagine not getting a paycheck every Friday, with no guarantees, only big bonus checks in direct proportion to their efforts. For anyone who has fears or doubts about their ability to step out of their comfort zone in developing a business, they may be better suited for a corporate job. But if the idea of determining exactly how much can be earned excites them, then they are a great candidate for looking into developing their own business, especially a Network Marketing business.

Self-Motivating Mindset
As a rule, a person having a strong personality does best. They must be self–motivated, a self-starter... able to work without supervision and good at following up. And while they must have a strong personality they must also be smart. Here's why... Network Marketing is a business of duplication. A big part of the business is the ability to follow successful patterns, strategies, and systems developed by the company and implemented by everyone in the organization. It means less personal glory, but more personal security, because the individual’s business is not so dependent on them.

Forego Ones Ego
So, smart networkers adopt the systems and procedures that have been demonstrated to successfully work. This ultimately provides greater stability and security, affording individuals to back off of their business without a decrease in ongoing earnings. Individuals, who are insecure, constantly needing their ego massaged, will find their business to be quite difficult. They’ll build everything around themselves and that means they’ll never develop any passive income and become a grinder.

Self-Esteem
Like any entrepreneur, they must be confident in the face of peer pressure and challenges. What Network Marketers do seems very different! Many people are threatened by things they don't understand and that makes some people we know suspicious, others will be skeptical, and yet others will be jealous. When an individual proudly announces to the world that they have joined a Network Marketing company in search of a better lifestyle, they are suddenly surprised when some of those people assault them with all the reasons the individual shouldn't... why they wouldn't... and why that individual couldn't possibly succeed in such a venture. Then these "well-intentioned" souls will regale their target with one horror story after another, of people who tried Network Marketing and failed, bought a garage full of products in the dream of instant riches, or contracted an almost fatal case of hives from using some skin-care product.

Many people are not willing to be wealthy. They have been raised with "lack" consciousness. They subconsciously believe they are not deserving of riches; they mistakenly believe there is something spiritual about being poor; or they have been misled in believing that becoming wealthy involves a large degree of work.

Unfortunately, these kinds of people are all around each of us. And nothing is more threatening to these “well-intentioned” people than to think that someone they know will become successful. They will do anything in their power to dissuade, and in some cases, actually sabotage their friend or family member wishing to break out of their mediocrity. Individuals wanting to make it in their business must believe in it strongly, and not look for or need the validation of others. I know of many whose careers took a dramatic upswing when they learned a valuable lesson... They stopped taking financial advice from broke people!

Here is a quote from someone who learned from this valuable lesson:
“When I started my business, I was penniless and struggling. Unfortunately, most of the people I knew were also broke and struggling. They all tried to talk me out of the business, and convince me it couldn't work. I came to realize that these people didn't know anything about business success. So even though they were well meaning, they were trying to give advice in an area they knew nothing about.”

When advice has been needed, I have always gone to people who have made it, who have become successful. When individuals understand and act on this, they dramatically increase their chances for success.

Integrity
Another mandatory requirement for long-term success is conducting business with integrity. There are great examples of people bringing down “instant” big-dollar incomes by filling someone's garage full of water filters, diet cookies, or bottles of juice, but those incomes didn't last. It's only a question of time before those individuals run out of prospects to front-load and must find a new program to where they can start the process all over again. In the long term, these kinds of practices ultimately destroy their credibility.

In a reputable Network Marketing business, when a business partner sponsors someone, they are, in essence, his or her partner and mentor for life. Even after they learn the skills taught them and become high-level executives themselves, they will always look to that business partner as a compass for their moral fiber, accountability, and culture of their organization. Much more than a traditional business, a successful Network Marketing business revolves around the trust between the sponsor and his or her distributors or business partners.

This is the strongest recruiting asset that any professional can possess. Millions of people are fed up with the dysfunctional relationships, gossip, office politics and lack of accountability in the corporate world and even in government. The honesty, accountability, sense of community along with strong training systems in a credible Network Marketing business attracts them even more than money, cars and trips.

Lying, even thinking it's for their own good, only destroys the bond that is the foundation of any successful business. It also eliminates one of the most powerful enticements that attract people into doing business. Business owners, distributors, salesmen, anyone who have built lasting successes and relationships have learned that their word must be their bond, and integrity is sacred.

Teaching Skills & Leveraging
Another important prerequisite for a successful Network Marketing business is good teaching skills. Here's why... About ten percent of the population is in sales. They like to sell; they're good at it; and they don't fear rejection. About ninety percent of the population rank selling on their list of things to do right up there with jumping into a pit of rattlesnakes. The mere thought of rejection sends them scurrying for the cover of their comfort zone. If making cold calling, knocking on doors, and approaching strangers on street corners is part of the recruiting strategy – ninety percent of prospects will be instantly scared away; they cannot see themselves doing those things. And who blames them?

In fact, only one person in a thousand will be successful with those types of approaches. Worse yet, because these techniques are hard to duplicate, on a monthly basis people would have to sponsor massive numbers of new distributors just to keep their income steady. All the rah-rah hype they can muster will not increase their chances and as a result no residual income security can be developed, relying on rebuilding their lines every few months.

By contrast, successful Network Marketing businesses concentrate on simple, duplicatable actions that can be easily taught to anyone. Their number one priority is making sure their organization knows everything they do by plugging them into and leveraging from a successful and fully proven “system”. People brought into the business are able to readily repeat the same actions quickly and simply so their organization grows faster. The formula for creating successful wealth in a well oiled Network Marketing business is to lead people to consistently do a few simple actions over a sustained period of time.

Amazingly, schoolteachers, professors, sports coaches, professional trainers and yoga teachers naturally excel in a Network Marketing business; so having good teaching skills likely leads to one having a successful Network Marketing business. Having the willingness to develop these skills also leads to an individual building a successful business.

Commitment
The next thing needed in order to be successful is committing to daily self-development time. Usually the early morning is the best time to do this. Kids are asleep or off to school with fewer distractions in order to better concentrate on themselves. This places one in a greater state of mind before even leaving the house, allowing them the ability to attract a high caliber of people. It's important that time be set aside each day for quiet reflection and self-development. This requires the need for a learning library of books, videos, and CDs to stay motivated against negative programming, learn new techniques, and helps to maintain focus.

Initially, I thought that success would come from changing others. I soon learned that real success comes from changing ones self. The actions taken and the examples we set, creates a ripple effect that impacts everything around us in a positive way. Networks grow only as fast as individuals grow. When growing each day, so goes the business.

Conclusion
So as you can see, the business of Network Marketing is quite different from the corporate world. It takes a certain entrepreneurial zeal, and a self-motivated mindset. One must have strong self-esteem, and conduct their business with absolute integrity. And finally, one should be willing to submerge their ego where necessary and utilize a system that has been developed by the corporation and all successful business owners associated with that business.

If these previous paragraphs describe you, or how you'd like to be, then perhaps you may be a great candidate for an UnFranchise® business. You just might have what it takes to be successful in a business where the average person is in the top 5% of all Network Marketing businesses.

One last thing, do not be fooled between Network Marketing businesses and Multi-Level-Marketing or MLM businesses. All MLMs are Network Marketing businesses, but not all Network Marketing businesses are MLMs. Know the difference and learn how to distinguish between profitable and not as profitable businesses. It all starts with the evaluation process. That is precisely what I did, and what I found was a company that provided me with not just one vertical market to develop a business in, but 14 vertical markets by which to create immediate income with from 30-1000% retail profit as well as having an opportunity in developing on-going income as well. All I can do is share this gift with others by allowing them to evaluate the UnFranchise® business the same way I did. Watch Video From Elizabeth Webber

Can we Manage Risk in an Unstable World?

2008-11-29 14:38:51

In an article by Michael Barone, senior writer with U.S. News & World Report, he asks the question that is now on everyone’s mind, “How can we reduce risk for individuals?” In his article Michael attempts to open our eyes as to what can and cannot be the real and total solution, what are the real risks involved and talks to safety net programs. And for those who are convinced they are immune to current economic crises, or have a secure pension or retirement plan with their current employer, or have a 401k plan to fall back on for retirement or as a possible safety net, they may want to read Michael Barone’s article "Managing Risk in an Unstable World"… it will open peoples eyes and get them to thinking especially in the next to the last paragraph where Michael brings home the point… “A capitalist economic system, which enables risk-taking through intelligently structured and regulated financial markets, has been proven by history to be, as Winston Churchill might have put it, the most risky system except for all those other economic systems ever devised."

Watch this video then get more information, ask questions, evaluate all the facts, and no matter what happens, never jump to conclusions… when making important financial decisions, either short or long term, logic and knowledge trumps emotion. This is not the time to be sitting on the fence wondering, what if there is another solution, what if there was a proven solution. Follow the link below for more details, it never hurts to investigate and learn How to Manage Risks in an Unstable World. Our family is our #1 priority!

For for more information, follow this link.

Fighting Autism with Jenny McCarthy, Jim Carrey...

2008-11-16 16:56:14

Internet Marketing Company joins Jenny McCarthy, Jim Carrey, Dustin Hoffman, Anthony Edwards and others in fight to help children with Autism.

GREENSBORO, N.C. (June 4, 2008) — Market America announced today that it is in the development and testing stages of a new line of nutraceutical products that will support the health of children with Autism and related neurodevelopmental challenges. Specialized laboratory testing often demonstrates sub-optimal levels of vitamins, minerals, amino acids, and fatty acids in people with Autism, which can be addressed with nutritional supplements. Despite these findings, Market America found in its research that parents and health professionals alike are frustrated with the limited nutritional products available in the marketplace.

Nutritional supplementation has also been addressed by parents of children with Autism, including actors Jenny McCarthy and Jim Carrey. In a recent article McCarthy and Carrey authored on cnn.com, they state that one of the factors believed to have helped their son recover was vitamin supplementation, along with a gluten and caffeine free diet, detox of metals, and anti-fungals for yeast overgrowth that plagued his intestines. To read the article click on the following link: cnn.com.

Market America's announcement follows a conference held with prominent doctors who specialize in areas related to Autism at Market America's Greensboro headquarters. The doctors in attendance were Dr. Emi Hosada; an Internist in Washington State, Dr. Jim Sensenig; prominent naturopathic physician and founding president of the American Association of Naturopathic Physicians, Dr. Susan Beltz; a neuroscientist and clinical scientist and founder of the Mont Black Academy in Hook Set, NH which specializes in educating and treating children with ADHD, Metabolic Disorders and Learning Disabilities, and Dr. Anne Hines; a family and Defeat Autism Now (DAN) physician in Winston-Salem, NC.

Market America is working in conjunction with these doctors to develop a regimen of nutraceutical products that will promote a high quality of life for those living with Autism. "It is simply mind-blowing and disheartening when you read the statistics about children afflicted with Autism," said Marty Weissman, executive vice president of Market America. "One out of every 150 children is diagnosed with Autism and 67 new children are diagnosed per day. As a company founded on science based products, it is time that we use our expertise to support the health of these children."

The conference was held to identify areas that are lacking in Autism therapy and how Market America could develop products that meet the special needs of these children. "The consensus among the panel of experts was that children with Autism need nutritional supplementation that is complete and easy to take," Said Dr. Julian Blumenfeld, Chief Medical Officer at Market America. "Current products on the market are not complete and do not enhance patient compliance. With our advanced Isotonix® delivery system we can offer nutritional supplementation designed for children that is easy to taste and tolerate. Enhancing compliance is critical for the efficacy of children's supplementation and will make the parents lives so much easier."

As a result of their effort, MA came out with 3 Isotonix® deliverable products, Might-A-Mins® Spectrum Isotonix® MultiVitamins, Might-A-Mins® Spectrum Isotonix® OPC-3, and Might-A-Mins® Spectrum Isotonix® Digestive Enzymes. Below is a testimonial I received on Lane, it was worth passing it on.

Lane is 5 years old. His issues before were the following: - very little eye contact, anti-social, reactive to loud noises, sensitive skin, multiple nervous tics such as grunting and squinting, fussy eater, angry, focused on spinning such as fans, tires, wheels on toy cars etc, could not remember where he sat in class every day since starting in school. He was diagnosed with Aspergers Disease, on the Autism Spectrum. Now he is very alert, good eye contact about 90 percent of the time, smiles and laughs, constantly carrying on an interactive conversation. Does not appear to have the skin sensitivity but is still timid around loud noises but at least does not break down and cry when it happens. Much better appetite. Having an issue with bed wetting but this is being addressed by having him go to the bathroom immediately before going to bed. He was a little too energetic so we backed off to half dosage on the Spectrum Mightamins because he had too much energy. One thing we did notice is that he was no longer tired when he came home from school/kindergarten since prior he would always want to take a nap as soon he got home. Lane’s therapist has also noticed a difference.

Our new Spectrum line targeted toward children that fall in the range of Autism, Asperperger's Syndrome, ADD-ADHD range has been developed by a group of health professionals (including DAN physicians) and our medical and scientific research team. I am passing on the following testimonial from Skip in the Tulsa, Oklahoma area. I was fortunate enough to speak with Skip earlier this morning regarding the results they have had with their grandson, Lane. Skip is using all 3 of the Spectrum products; Spectrum Multi, Spectrum OPC, and Spectrum Digestive Enzymes with great success. The combination Skip is using: (1) Multi, (1) D.E. and (2) OPC. As the testimony indicates, the results have been monumental. Skip mentioned that they had started Lane with (2) caps of Spectrum Multi, but reduced it to a single cap because of the high energy level Lane had. A couple of comments in particular that Skip stressed... typical of kids with the Autism, Asperger's issues is how taxing the school environment is for them. Very, very tired upon coming home from school; needing to sleep. Lane no longer has a need to sleep when coming home from school. As noted, a great difference in concentration, etc. Overall, just an amazing transformation for Lane and his family. I should note that I have also learned of other similar results from a pediatrician in Iowa. Of course, this is very exciting. Hope we can share this with many others and see the same types of results. Many thanks to Skip and others who pass on this helpful information.

Cases of Autism have been on the rise in recent years and even though there has yet been full medical evidence as to what causes Autism, with the Centers for Disease Control (CDC) finding that 1 out of every 150 children suffers from Autism, making it more common than childhood cancer, diabetes and AIDS combined, there is a rising concern as to what can be done to recover from this horrendous condition. It is important for parents to learn as much as possible, knowledge is power. CNN’s Larry King discussed this condition with Jenny McCarthy and a panel of doctors. Jenny McCarthy was also interviewed by CNN on her son Evan’s recovery from Autism.

I have the contact information for Skip and Charlotte if anyone is interested in talking with them... they love to share information about what the Spectrum line is doing for their grandson and what we believe can do for all children. Simply contact me and I will be happy to make the introduction so you can speak to them directly. To contact Skip & Charlotte, email Bruce Swartz.

Findings are also becoming available on heavy metal toxicity as a contributor to the onset of Autism in children. Listen here for information which may of use for anyone you may know having a child suffering from Autism. More detailed conference calls from practitioners, scientists with case studies can be found by clicking here.

The Seed of Growth for a Successful Business

2008-10-15 14:22:38

Never before in the history of business have small- and mid-size businesses ever faced such challenges and uncertainty as they find in today’s daunting economic instability. Cash flow is down, credit has tightened up, productivity is uncertain, putting an uneasy light on the future of many business owners. For the first time many of these owners wonder how they are going to compete with companies having excess capital to sustain them… how do they better market themselves while keeping their own costs down… how will they grow their business? What is that magic seed that will help them grow their business?

Up till now many business owners were complacent… never seriously thinking about, or looking into a marketing strategy… they were happy by simply “getting by”. Many business owners thought about having an online presence in order to increase their market share, but it was just too expensive and too daunting – they just didn’t know who to turn to for advice. And some business owners relied on friends, family members, or anyone dabbling with Web sites to provide assistance because that is all they could afford. But now the tide has turned and their simple little Web site could become an embarrassment, or even worse, a deterrent. Potential customers who themselves have been hit by the economy will in no way give that business having an unprofessional site a second look. Instead, that potential customer is heading off to their competitor’s professional looking Web site because it easy to navigate, convenient to purchase from, and has the look and feel of a professional business. Now more than ever it is no longer a question of being able to “get by”, it has turned into the question – “will I sink or swim!” And what about those businesses that don’t have a Web site… their future is even bleaker!

Our focus at B&C Enterprise and GrowOnlineNow.com is to “identify” businesses urgently needing to create or refocus their marketing strategy. Business owners are no longer simply interested in whether or not they can ride out current uncertain economic storms, but are focusing on ways to excel… their future is on the line. As a result, business owners are yearning for, and in search of, someone to come in and provide guidance, solutions, opportunities and who will not take them for all they have; a silent partner, if you will, that can and will help them to build or in rebuilding their reputation, marketing strategy, or both.

It all begins by having a rock-solid Online Business Solution System and we’re not talking about a simple Web site, rather a robust and powerful online presence that will impel them forward in the market place and at a fraction of the cost from traditional developers. But I am getting ahead of myself... forget the cost – what is the importance of a great price or deal if the solution is not the right solution? Having an inexpensive Web site means nothing if the solution has no value, does not meet or exceed the business needs or requirements? Nothing is more important to a business owner than identifying whether or not the solution is “the” right fit for them, and of “value” to their business. It must meet all the business owner’s needs… it must be of value!

So, how can B&C Enterprise and GrowOnlineNow.com help? By letting business owners take the lead for a change; for the very first time in history there is a company that has literally turned Web Development on its head by letting the business owner tell us what is important, and by letting them be in the driver seat. Even more important, business owners need to have the ability to actually kick the tires even before getting into that driver’s seat. Where has that ever happened before? The business owner, along with all the decision makers, are provided with full functional walk through of online “industry specific” solutions in order to evaluate the technology, identify their requirements, and even engage in defining the price structure for this multi-million dollar online business solution suite, specifically designed to give control to the business owner with the largest leveraging tool ever created for their specific needs. An asset or an investment, rather than an expense or a liability, having a value unparallel in the Web development industry.

There has never been a time in history of Web development where business owners have been allowed such power in controlling their own online presence. Help those business owners who you believe could be struggling. Introduce them to GrowOnlineNow.com and let’s turn their business around. There has never been a company seeking our solution that we have not been able to help… you can let them know that we stand by our motto, “We earn your trust first… before we earn your business!” We are that “Seed of Growth” for a successful business marketing strategy by which all small- and mid-size businesses can grow a successful and prosperous future.

Taking Life to new Heights� Don�t be a Victim!

2008-07-29 19:06:45

It’s all over the news, see for yourself… When “economy” was Googled on July 28, 2008 the second result on the first page was a link to money.cnn/news/economy/ “Are you ready for the new global economy? ... Recession fears. Mortgage crisis. Jobs at risk. The real story of America's economy. more ...” Is it any wonder why everyone is believing the sky is falling, that doomsday is just around the corner? So what can be done? Where does one go? Who do we trust? What are the solutions… are there any solutions?

As a result of my own circumstances I accidentally came across MA in 2000. My background is in research and as an engineering analyst and consultant for large companies and government agencies, my job was to identify problems and find solutions. When faced with my own health problems I had to come up with my own solution. I had run out of options… in order to have a chance my doctor told me that a large section of my colon needed to be removed. That is when I began my own search for a solution. Below is the company that provided me with that solution to the problem I was facing - Ulcerative Colitis… I never did have that operation and I have been medication free for over 3 year. After 2 years of investigating this company, I decided to help others with their issues, their challenges, their problems and at a variety of levels.

The only advice I can give anyone is to do their own investigation… know what is available, what is possible, but more importantly, what is clear. There is no sadder of a story than hearing of someone who waited until it was too late… we hear about it everyday and it almost happened to me. It was clear, I faced a challenge, problem, uncertainty, whatever you want to call it, but now I live in Atlanta and I can only say this… if I can see and experience this incredibly successful business working, then it is possible for anyone with a desire to see it, leverage it, and experience a brighter future. Knowledge is Power… educate, evaluate, then emulate what successful people do and "Don't Become a Victim”.

Justin Petruccelli, Entrepreneur Insider with Entrepreneur.com makes the brilliant observation in his June 9th, 2008 piece “Optimism Knows No Slowdown”, “The entrepreneur is still thriving…” Justin’s piece puts it all in perspective as to who really is in control. And why not? “Other entrepreneurs have managed to thrive in a slow economy by combining the usual innovation with a healthy dose of good karma, a very marketable commodity in any economy.” Pankaj Shah, 34, founder and CEO of GreenDimes, an online company based in Palo Alto, California sums it up all too well “Despite what's being said about the dismal state of the economy, Shah says being an entrepreneur gives him hope because he sees the sort of creative thinking he hopes will change the way business is done…” Changing the way business is done is exactly what MA has done for me and countless others with whom I have partnered with in the UnFranchise® Business Develop System.

Market America’s UnFranchise® Business Development System is a proven business plan with clear vision and strength, enabling Independent Distributors to earn residual income, which can lead toward financial security. This powerful system offers unparalleled benefits and support with no territorial restrictions — only the opportunity for Distributors to build their business as fast or as slow as they desire.

To get started building an UnFranchise business and earning residual income, Distributors follow a detailed plan and are provided a custom Web Portal and management tools to run their business. Market America provides the products and services, creates the marketing materials, and handles the shipping and distribution. Most of the administrative and operational duties of an UnFranchise Business are handled by Market America, allowing Distributors to focus on serving their customers’ needs, and creating a lucrative business and financial security for themselves.

Click here for more information about the UnFranchise Business model.

I am always available to answer questions for I'm still in the business of turning challenges into solutions… but only if there is a “Need”.

GrowOnlineNow.com and InYourHomeMall.com

New Health Insurance Solution?

2008-06-26 10:54:55

In today’s uncertain times many are concerned about “Health Insurance”. We are bombarded daily it seems by the news media on this topic, and there seems to always be a solution given by our news outlets… get Government to fix the problem. Not to beat-up on government, but when have we ever seen government as a solution to anything? As a matter of fact we are beginning to see cities filing for bankruptcy as a result of their not being able to provide retirement benefits to their retirees. (Source: Bloomberg.com on Vallejo, Ca)

So, if this is such a big concern, what are some solutions? Paul Zane Pilzer, a world leading economist, professor, writer and speaker, was a guest on WealthTrack.com. You may be surprised to see there are some solutions which the mainstream media never cover. Surprised? Get more information on how you may be able to benefit with alternative solutions. Keep control over you and your family’s wellbeing.

B&C Enterprise and GrowOnlineNow.com strive in providing business owners, entrepreneurs and consumers the very best of information for developing their businesses or bettering their lives. If this information has been beneficial to you we encourage you to pass it forward.

Changing the Face of Business

2008-05-30 01:22:15

Where does one turn to evaluate a back-up system, a back-up plan, a safety net in today’s economic uncertainty? It was this very question that inspired the idea in making this video available to as many people as possible. No one knows who may be looking and there just may be someone out there who knows someone who is searching for an alternative to their present situation, or are concerned as to where their job, position, or even their business will be 6, 12 or 36 months from now. This video was made available for anyone who wants or needs to investigate solutions and who may be interested in beginning an evaluation process with no strings ever attached… This company truly has “Changed the Face of Business”. It was my back-up plan, now it is my primary source of income… ask around and see how many other’s have associated themselves with a company that has done the same for them.

Enjoy and share this video with others… we never know who is searching for a real solution.

When Bombarded with Opportunities Galore�

2008-04-23 22:56:45

To be a successful business owner is to be honest, credible, above reproach, sincere but most importantly, respected, and it helps to have a great product or service. The best policy is to never reveal negatives only positives. So it is with that specific policy in mind I want to pass on an interesting story, focusing on a positive perspective which has a meaningful conclusion.

I was contacted by an individual not long ago who spoke of their drive in becoming a billionaire. That is a wonderful goal to have and I am sure there are countless people out there who wish and dream of one day themselves becoming wealthy. The challenge was the way in which this person was approaching me. They were trying to get me to have the same mindset as theirs and there was the rub. You see, everyone loves to buy but I know of no one who loves to be sold and that was precisely what was occurring. Rather than identify my goals, my ambition, my passion, my desires, they assumed by their research that everyone would love to do what they were doing or what their business was offering, ��I mean after all doesn�t it make sense that everyone would love to��. Sorry, I have to omit most of what was said for fear of breaking that policy I spoke of above.

What is always important to realize is it doesn�t matter if you are a seasoned professional salesperson representing a large company, a distributor offering an opportunity, or someone somewhere in between, the most important point to remember is �what value will it have for that person�. How can someone sell me on an idea if I am not open to that idea to begin with? This is an extremely important point that even I ensure to follow when identifying whether a business owners has a need for an online business solution, or merely wants a web site. If the business owner wants a simple web site, I will do my best to find them someone who will build them a cheap web site for next to nothing since that is all they want� a simple static web page not an integrated web site solution. However, if they have a need for a fully integrated solution to raise their business to the next level, then I simply offer them a no-obligation, risk-free 30-45 minute walk through of our technology in their specific industry by one of my product specialists to see if our solution will have value to them and their business. The point is I first identify their need and then help them by showing them, not selling them, our technology! This was the mistake made by the caller who tried so hard to sell me, trying to convince me I should be thinking like so many who have gotten into their business without ever knowing whether or not I would have a need or desire.

As a result of this person�s call and their follow-on message, through Fast Pitch no less, I was inspired in writing an article for my blog called �What Type of Opportunities are People Looking For?� It is extremely important to understand � it is not how great your business or product is� it is how important you find someone�s needs. If you have that always in mind, it will always guide you to success� perhaps not with each and every call or sales opportunity, but your reputation with everyone will open doors everywhere. Unfortunately I have closed the door to that person who called me� or perhaps not� it all depends if that person gets the idea from my piece which I sent to them in response. Too bad you can�t compare the two� you would have gotten a real kick out of it. It was not my intention or purpose to convince that person to do what I do (although they would have a better chance) but what was important was for that person to realize the importance in understanding what people are looking for when they are bombarded constantly with opportunities galore.

SMBs Still Not Leveraging the Internet

2008-03-26 15:23:44

Netflare, a marketing strategy firm in the UK, recently completed a survey of small businesses in multiple sectors. The results show that small businesses (SMBs) still aren�t leveraging the Internet as a convenient way to simultaneously increase revenue and decrease spending.

In some cases, the businesses had a Web site, but didn�t keep it up-to-date! In fact, 23% of the small business Web sites in the survey hadn�t been updated since their launch, meaning much of the content was obsolete or inaccurate. The average age of a Web site was 4 years�that�s a lot of time for a business to change inventory, focus and pricing!

The survey also found that only 8% of respondents had e-commerce technology on their Web sites. Here�s what Netflare�s Jon Beal had to say about those results:

�We were completely staggered by the tiny percentage of small business owners who were actively using their Web sites to generate sales.�

A majority of the small business owners indicated they wanted to use their Web site to increase sales. Beal said, �It is beyond comprehension that small business owners are ignoring one of the fastest growing sales opportunities there has ever been�the fact that small businesses are neglecting this huge and growing marketplace is astonishing.�

So what�s keeping businesses from doing more with their sites? �It seems that once small business owners have a Web site, they do not really know what to do with it so they ignore it,� Beal said.

On a Different Note:
According to research by Harris Interactive and eMarketer, people aged 13-21 have a growing impact on purchasing decisions in their parents� households!

As a matter of fact, teens as young as age 14 said they have debit cards or were using their parents� credit cards to make online purchases. Kids said they had particular influence in business categories such as travel, clothing, movies/video games and books.

Finding the Solution:
So the questions must be asked,

1) �Is my business or market in any of these business categories?� or, �Is my business in other categories that would appeal to this demographic?�
2) �Am I able to keep my web site up-to-date, do I know how? or �Who do I turn to, who can I trust to be honest with me without having their hand out for my money?�
3) Am I accepting online orders?

These are only a couple of the many questions which must be answered if a business owner is to have a successful and profitable online business. The business� web site must have a fully �dynamic� e-commerce solution to keep up with their competition, it must be a solution they have full control over, and it must be affordable!

There are Online Business Solution System resources assisting business owners in identifying Internet leveraging solutions in order to take advantage of the numerous opportunities on the Internet. These resources should provide business owners with a free online evaluation of the technology, specific to their market, in order to see if the technology will have value to them and their specific industry before purchasing a web site. This eliminates the risk of paying web site development companies up front for a web site which may not include everything they need to fully implement their business on the Internet. What is the risk? Small business owners often do not have it in their budget to loose money as a result of poorly designed web sites, or the price tag for add-ons which were not explained up-front; after all, there are some unscrupulous web site design companies out there who prey on honest business owner�s who are dependent upon advice in a technology they know little.

Bruce I. Swartz,
B&C Enterprise and GrowOnlineNow.com

How Important is Your Image?

2008-03-27 00:26:24

Hello friends, colleagues and family �

Can you believe it? I am at the top of Google and Yahoo! Check it out � go to Google and type my name in the search bar. Then watch me appear on page 1 � it works on Yahoo, too!

This is a cool tool and so very useful and important in the world of personal branding, and online positioning. For those of you who like what you see, and want your own web view like mine � click the sign up link at the top middle of the screen � it�s what I did.

It is $9.95 a month � and for that price, it delivers a lot of punch. Be sure to check out the bulletin feature (how I sent this to you) to see one of the other powerful features.

See you at the top of the search engines!
Bruce Swartz � Google Me!

Dynamic Community Websites

2007-10-20 15:31:06

So Jim lives in a great little community, let�s call it Swellsville, USA. Neighbors are friendly, coming from all walks of life. He has blue collar, white collar workers; yes even executives and entrepreneurs living in a community that has around 900 homes pricing in from the $300k to the $1 million price range. And just like many American communities, Jim�s neighborhood has their fair share of pranksters that have nothing better to do than to torment the family pet and yes unfortunately there are on occasion other events taking place that are worse than those of the community prankster�s. On the lighter side however, there are great restaurants, theater groups, family entertainment activities, parks, evening bistros showcasing local talents, and I could go on and on.

Jim has lived in this new neighborhood for 10 years now, and he knows mostly where everything is. Jim, his friends and neighbors pretty much know what�s going on within �their� community and for the most part share what�s going on. But then there are all too often times where, for whatever reason, the word just never gets out� maybe it was just not on the top of someone�s important �info sharing� list. Bill comes up to Jim one Monday morning while he�s getting his coffee at Starbucks, and tells him about the great show last Friday at Castle Peak�s, a little brewpub which showcased a new local talent. �She was terrific Jim; you would have really enjoyed her because she sounds just like your favorite childhood singer Petula Clark. I�m surprised you weren�t there.� Jim looks at Bill with amazement, almost chocking on his hot coffee and after getting his composure back, �I never even knew they had entertainment at Castle Peak�s, I would have really liked to have seen her.�

The sad thing is the community has a great website www.couldbeswellsville.org and the webmaster does a great job in keeping up with all the events, activities, the committees, membership, etc.; it�s almost a full time job just by itself. Sadly Bob, the community�s webmaster, just cannot be everywhere, know everything, and report on their website everything that is newsworthy in their community. Oh, I forgot to mention! Castle Peak�s is actually in the �neighboring� community, no wonder Jim didn�t get the news!

I defiantly can relate to the story above for I moved into my neighborhood 18 months ago from another state. The website in our community was functional but as is often the case, not always up-to-date or all that informative. Now before doing the blame game understand one thing; whenever you have volunteers you have dedicated people willing to give up their time and sometime money for the betterment of the community. This is no different, but life just sometimes gets in the way and a website can be very demanding on one�s time, more so than any other committee or board member activity.

A few months ago a friend came up to me all excited about something called PortalHood, a new community portal that makes everyone�s life in their community much easier. She went on and on about all the features and benefits to where I had to stop her and say hey, too much information here� let�s slow down and start with the simple things first. Well remember the story I just shared above? Simply put, it is the solution to the communications problems and the negative dynamics found with a �static� Website.

That was another term I had to deal with. A static Website� what�s that? Probably the best way to describe it is from a single layer perspective. A website usually reflects information specific to and from organizations, institutions, businesses or in the case of a neighborhood, its community�s or association�s website which is our focus. Static information means content on their Website that is one dimensional, a single source layer if you will focusing on the local community�s events, requests, family matters, zoning/real estate information, nigh-life/entertainment, news, etc. And the only way the information gets onto the community�s website is from their beloved webmaster. But where does he/she get their content? They have to rely on others to give them the information and all this means time taken out of their all ready busy schedule. So you can just imagine just how often information is not passed on to the one person who can update the Website. That is Static information.

Now, let�s look at PortalHood�s Dynamic System as it is used in solving this communications problem along with its uncontrollable static dynamics, or at least what we thought was uncontrollable dynamics. Simply put, PortalHood is the brilliant concept of designer Kim Gokce who resides in a corresponding neighborhood to where I live right here in Atlanta, GA. Kim believed communities would love to have information not just about their neighborhood, but from surrounding neighborhoods as well. He set out to develop a dynamic community portal which has accomplished just that. But wait, there is even more. By doing so, Kim�s design allows paid members to participate in the community�s website updates and content; the webmaster has finally been liberated from the heavy website management responsibility. And the community can now enjoy participating in the website�s content. They are taking a more proactive ownership of their Community Portal/Website now that Kim has empowered them with this great new asset.

I strongly encourage anyone frustrated like the character Jim above to take the time to investigate PortalHood so you never ever miss out on listening to your favorite singer when she debuts in your neighborhood.

Feel free in visiting our Portal for an example of a few of the features available, but you have to talk with Kim to see the real power in this amazing community service... make sure you contact Kim.